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Praveenraj, David Winster
- Usage of FYM and its Impact on Rice Productivity: Empirical Evidence from Tamil Nadu
Authors
1 School of Management Studies, Bannari Amman Institute of Technology, Anna University, SATHYAMANGALAM (T.N.), IN
Source
International Journal of Commerce & Business Management, Vol 8, No 1 (2015), Pagination: 139-142Abstract
This paper explores the usage of farmyard manure (FYM) and its impact on paddy yield under different soil conditions in Tamil Nadu, using farming households' three-year rotating panel data from 1993 to 2003. Estimated yield functions reveal that, direct impact of FYM application did not exists in paddy cultivation. Meanwhile, an indirect impact through an increase in the marginal product of chemical fertilizer is observed especially under low inherent soil fertility status. Reflecting the existence of the benefit of FYM application, our factor demand estimation showed that farmers react to FYM price change actively. This means that, reduction in FYM price contributed to the productivity improvement.Keywords
Rice, Farm Yard Manure (FYM), Productivity.
- Determinants of Brand Preference in Drip Irrigation System with Special Reference to Coimbatore District
Authors
1 School of Management Studies, Bannari Amman Institute of Technilogy (A.U.), Sathyamangalam (T.N.), IN
Source
Agriculture Update, Vol 11, No 1 (2016), Pagination: 45-49Abstract
Agricultural sector is the largest water user of the country, the growing challenge for agricultural development is how to grow more food for growing population with less water share for agriculture. The government also implemented subsidy schemes to encourage the farmers to adopt improved irrigation technologies. This gives greater opportunity to drip irrigation companies to market their products by improving their brand image. This study would focus on determinants of brand preference in drip irrigation system by analyzing the data collected from 100 randomly selected farmers from five blocks of Coimbatore district using percentage analysis, factor analysis, Logit regression, Garrett ranking and likert scale analysis. The study reveals that water saving and labour cost were the most influencing factor for the adoption of drip irrigation system. Immediate response by sales executives, market promotion, peer group influence, quality of materials and price were the major determinants of brand preference of farmers. The farmers were satisfied with the price, availability of spare parts and government subsidies but highly unsatisfied with after sales service provided by the marketers of drip system.